Growing up in Zurich, Simone studied Psychology and Environmental Sciences at the Universities of Zurich and Hagen and supplemented her knowledge with further training in General Management, Lean Management and Customer Experience. Her first career station leads Simone to the USA in the marketing department of a biotechnology company. After a long period as a project manager at a global financial services provider, Simone moves to Zurich Airport. There, she continues to develop the service quality and optimizes the contact points for customers as part of the management team, reporting directly to the management board in this function. Always looking for inspiration, Simone also still takes on a role as a Lean Master (Kaizen Master), contributing to the continuous improvement and process optimization of the company.
Since 2021, Simone has been a member of a senior management board in the public sector, where she is responsible for digital transformation, among other things. She is also founder and managing director of Emptor Consulting, an agency for business transformation, strategy and customer experience. In her spare time, she is involved in empowering employees of an aid project in the Philippines, where she is co-founder and co-leader of the Swiss offshoot.